Systems | Development | Analytics | API | Testing

GDPR Prevails: Google Analytics Running into Trouble in the EU?

Almost 6 years ago, the European Union’s General Data Protection Regulation (better known for its acronym, GDPR) changed the world of personal data protection forever. The groundbreaking ruling has since been replicated, albeit with changes, in over a dozen other markets.

New Pathways to New Insights

To this point, AI has been applied to augment analytics in a somewhat bifurcated fashion. On one hand, we have seen natural language support the business consumer that requires simple answers to known questions, helping them quickly take action. And, on the other, AI helps content authors and BI developers auto-suggest charts and automate data preparation, improving efficiency and reducing manual workloads. But, there’s a gap, and the value is huge.

The Modern Data Stack Ecosystem: Spring 2022 Edition

Welcome to the Spring 2022 Edition of the Modern Data Stack Ecosystem. In this article, we’ll provide an in-depth look at the Modern Data Stack (MDS) ecosystem, updated from our Fall 2021 edition. We also highly recommended our article, The Future of the Modern Data Stack, to anyone who is new to the MDS and wants to learn about its history.

How to Conduct a Thorough Landing Page Analysis | Data Snack #14 | Hubspot Marketing & Databox

Today we’re talking landing pages—whether you’re investing time and resources into content and SEO or rely heavily on paid search and paid social, all that website traffic won’t mean much if the landing pages you’re driving traffic to aren’t converting well.