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In the race of not being left behind in adopting new technology—like AI—enterprises often overlook the most straightforward, strategic question: what decision are we trying to make? Cassie Kozyrkov, first and former Chief Decision Scientist at Google and founder of Kozyr, joins The AI Forecast to reframe the conversation. Her take? It’s not about the genie granting the wish—in this case, AI; it’s about the wisher.

Amanda Natividad, VP of Marketing at SparkToro, explains why smart marketers focus on Value on Investment (VOI) – not just return. In a Zero-Click Content era, not every campaign delivers fast revenue. Some drive long-term value across social, search, sales, and customer success. So if you're only chasing ROAS, you might be missing the real win. Think VOI, not just ROI. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Observe just closed a $156 million Series C funding round, but that's only part of the story. In the last year, the company has tripled its revenue, doubled its enterprise customer base, and achieved an incredible 180% net revenue retention rate. Snowflake's Ryan Green sits down with Observe CEO Jeremy Burton for a deep dive into the strategy, technology, and leadership behind their growth. The conversation goes far beyond the funding announcement to explore the core of what makes Observe a leader in the shift to AI-powered observability.