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One of my favorite analogies is that data is the lifeblood of the business. Before you roll your eyes at me (I see it now), hear me out. At your annual physical, when you get your blood work done, think of how much information is uncovered about your overall health from a tiny vial of your blood. From those 10 CCs they extract comes back pages of information regarding your cell counts, glucose, cholesterol, and other information.
