Systems | Development | Analytics | API | Testing

The explosion of marketing technology (martech) has been one of the main drivers of marketing’s evolution over the last decade. Just compare: The Chief Marketing Technologist blog has been tracking the industry’s growth for ten years and when it first released its yearly marketing technology landscape overview in 2008, the chart contained roughly 150 tools.

We all know the world is changing in profound ways. In the last few years, we’ve seen businesses, teams, and people all adapting — showing incredible resilience to keep moving forward despite the headwinds. To shed some light on what to expect in 2022 and beyond, let’s look at five major trends with regard to data. We’ve been watching these particular data trends since before the pandemic and seen them gain steam across sectors in the post-pandemic world.

Fixing mobile software errors is a collaborative effort. Errors and crashes will be identified throughout the software development lifecycle (SDLC) by QA, testers, customer support, or users themselves. Unfortunately, there is often a time lag and loss of information as these errors get routed to the programmers who can further triage and resolve.

What’s the most crucial part of building a website? Of course, you need to create a stunning user interface (UI) that grabs and retains the attention of new visitors. Also, you need to publish a diverse array of high-quality content to establish your website’s authority and credibility. Then there’s the aspect of brainstorming new marketing strategies to drive organic traffic to your website.