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Snow Report: What's Happening At Snowflake In December

What's going to happen in AI in 2025? Read December's edition of the Snow Report to get the predictions from top data AI experts. Also in this issue, a demo video on how to get started with Snowflake Notebooks (now in GA), info about Open Catalog, news about updates to Hybrid Tables and the Native App Framework, and much more!

The Great Convergence: How Martech and Adtech Are Uniting Around First-Party Data on Snowflake

A revolution is underway as martech and adtech continue to converge around first-party data — and the revolution is happening on Snowflake. This seismic shift isn't a mere trend; it’s a game-changing transformation that will continue to shape the way that marketers and advertisers connect with consumers amid increasing privacy regulations, new identity frameworks and rising customer expectations.

The AI Tipping Point: What Sports Organizations Need to Know for 2025

Sports organizations have made major strides in recent years. Teams across the industry are transforming into data-driven organizations on the fan engagement, monetization and sports operations sides of the business. This trend is perfectly timed with the AI hype cycle. AI is proving that it’s here to stay. While 2023 brought panic and wonder, and 2024 saw widespread experimentation, 2025 will be the year sports teams get serious about AI's applications.

How Outsourced IT Services Helped a Growing Nonprofit Optimize Efficiency and Cut Costs

Small organizations, particularly nonprofits, often face challenges in managing their IT needs due to limited budgets and resources. This case study explores how a medium-sized nonprofit leveraged outsourced IT services to streamline operations, improve cybersecurity, and reduce operational costs, ultimately allowing the organization to focus on its mission.