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2024's Top Data + AI Predictions in Advertising, Media and Entertainment

It’s not hyperbole to say that generative AI (gen AI) is radically transforming the advertising, media and entertainment industry. There has been widespread excitement about the potential of gen AI to open brand-new creative opportunities and unlock unprecedented efficiencies. At the same time, there has been understandable concern about issues such as inherent bias, deep fakes and the impact of gen AI on jobs.

Myth vs. reality: 10 AI use cases in test automation today

For decades, the sci-fi dream of simply speaking to your device and having it perform tasks for you seemed far-fetched. In the realm of test automation and quality assurance, this dream is inching closer to reality. With the evolution of generative AI, we’re prompted to explore what’s truly feasible. Embedding AI into your quality engineering processes becomes imperative as IT infrastructures become increasingly complex and integrated, spanning multiple applications across business processes.

Episode 1: Why everything doesn't need to be generative AI | Rocket Software

Generative AI has everyone talking, but has that buzz overshadowed the potential of predictive AI? We talked with Parag Shah, Senior Director of Data and Analytics at Rocket Software, to explore the hype and hope around both generative and predictive AI.

Snowflake Native App Framework Now Generally Available on AWS and Azure

Today, we’re excited to announce the general availability of the Snowflake Native App Framework on AWS and Azure! We’ve seen incredible momentum around Snowflake Native Apps. More than 90 Snowflake Native Apps are currently available in Snowflake Marketplace. You can purchase, install and run Snowflake Native Apps—ranging from connectors to clean rooms—directly in your Snowflake account.

Throttling a Kafka Queue in Node.js

Coming from an HTTP-only background, message queues look very fascinating. Unlike HTTP, you can just push events to the queue and move on. After all, they're a big part of what makes async communication possible between microservices. In this article, we'll take a look at Apache Kafka and how you can build a durable throttling layer with it. Let's get started!