How Confluent Helps Software Providers Build Real-Time Products and SaaS Faster

Bringing real-time capabilities to your product or software-as-a-service (SaaS) is no longer a nice-to-have; it’s a competitive necessity. Whether you're building a real-time payment platform, a patient monitoring system, or any product where instant data processing fuels great user experiences and artificial intelligence (AI)-driven innovation, Apache Kafka data streaming is likely at the core.

Announcing the Confluent Cloud Fully Managed Sink Connector for ClickHouse

Data is in motion, and it’s moving faster than ever. For developers and data architects building modern real-time data platforms, the ability to get data from anywhere and analyze it instantly is a superpower. That’s why we’re excited to announce a major step forward in this journey: the fully managed sink connector for Clickhouse, now generally available on Confluent Cloud.

Marketing is hard. It's ok to take a break. #marketinglife

Kyle Lacy, CMO at ​@DoceboLMS ⁩, gets real: Marketing isn’t just ads and campaigns. It’s constant context switching, decision fatigue, and pressure from all sides. And that’s why burnout is real. Raise your hand. Take a break. We’re in this together. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Tariff Pain from a Data Point of View

If you’re in procurement, finance, or operations at a mid-sized ecommerce or retail company, tariffs aren’t just a political talking point - they’re a silent force eating into your profitability. And the real problem isn’t always the tariffs themselves. It’s the lag between policy changes and when your data catches up. If any of it sounds familiar, we’d love to hear your point of view in the short survey below.

Top 5 Digital Analytics Platforms that Offer Customer Engagement Features

Knowing how customers behave is the unrefined oil of the data world, so having a tool that lets you understand and process it into measurable, actionable data can help keep the customers you have just as much as finding new ones. But how do you use customer engagement to maximize your product's value? There are three key steps: These key steps and more all come together to turn engagement metrics into an actionable source of data. Learn more about it here.

How to Track Booked Meetings by Source in HubSpot (Using Custom Objects)

Running paid campaigns but not sure which ones drive actual sales meetings? You need to track "New Booked Meetings (NMB)" by source. In this short, Devin Littlefield from @marketvantage breaks it down. See how to tie marketing performance to real sales activity Understand how to use custom CRM objects in reporting Get better visibility into what’s driving revenue — Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Why REST APIs Are Breaking Your BI Workflows | Real User Experiences

Are you struggling to connect Power BI, Tableau, or other BI tools to REST APIs? You're not alone. This clip from our "Moving Beyond REST: Blazing Dashboards with Simba" webinar reveals the harsh reality of what developers are experiencing in the wild. What You'll Learn: Real user testimonials from Reddit and developer forums Why APIs aren't optimized for analytical workloads The hidden costs of forcing REST into BI workflows Performance bottlenecks that are killing your dashboards Why manual data extraction is becoming the norm.