Inside Observe's Series C $156M Funding Round And The Future of Observability

Observe just closed a $156 million Series C funding round, but that's only part of the story. In the last year, the company has tripled its revenue, doubled its enterprise customer base, and achieved an incredible 180% net revenue retention rate. Snowflake's Ryan Green sits down with Observe CEO Jeremy Burton for a deep dive into the strategy, technology, and leadership behind their growth. The conversation goes far beyond the funding announcement to explore the core of what makes Observe a leader in the shift to AI-powered observability.

Why ROI is overrated - try VOI instead

Amanda Natividad, VP of Marketing at SparkToro, explains why smart marketers focus on Value on Investment (VOI) – not just return. In a Zero-Click Content era, not every campaign delivers fast revenue. Some drive long-term value across social, search, sales, and customer success. So if you're only chasing ROAS, you might be missing the real win. Think VOI, not just ROI. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Keboola + Make: How I Automate Our Marketing

I work in marketing, but I spend more time in automation flows than in campaign briefs. And I love it. ‍ At Keboola, I’m part of the Marketing team, but behind the scenes, I’m the one wiring up lead capture, validation, routing, enrichment, and notifications. Every form submission, every hot lead, every triggered campaign has to land somewhere fast and clean. ‍ That’s why I’m genuinely excited about this: Keboola and Make have officially partnered!

Shadow AI Is Already Inside Your Company: Here's How to Control It Before It Blows Up

Remember when employees went rogue with cloud apps and Shadow IT became IT's nightmare? Well, meet its chaotic sibling: Shadow AI. Employees everywhere are quietly dabbling with AI tools, and IT usually has no idea. It's fast, it's convenient, and it's also a ticking security bomb. Nearly 80% of companies already faced some AI-driven fiasco, from data leaks to embarrassing decisions - and IT leaders are seriously freaking out (TechRadar, 2025). But banning AI isn’t the answer.

Empowering Digital Teams to Own Data Integration: The End of the IT Bottleneck

In today’s enterprise environment, digital transformation no longer lives solely in the domain of IT. Digital architects, digital technology teams, and cross-functional product leaders now carry critical responsibilities for building digital experiences, embedding AI, and delivering innovation on tight deadlines. Yet far too often, these teams are held hostage by a legacy dynamic: IT owns the data.

Ep 33 | AI Means Nothing If You Don't Know Why You're Using It with Cassie Kozyrkov

In the race of not being left behind in adopting new technology—like AI—enterprises often overlook the most straightforward, strategic question: what decision are we trying to make? Cassie Kozyrkov, first and former Chief Decision Scientist at Google and founder of Kozyr, joins The AI Forecast to reframe the conversation. Her take? It’s not about the genie granting the wish—in this case, AI; it’s about the wisher.

AI is Reshaping Data Centers - Is it Time to Rethink Storage?

As artificial intelligence (AI) reshapes industries, it’s quietly revolutionizing the heart of IT: The data center. The explosive growth of AI workloads is driving up power usage, challenging cooling systems, and demanding a fundamental rethink of how we store and move data. In this new landscape, flash storage stands out – delivering the performance, efficiency, and scalability that AI needs to truly accelerate.

Solving ETL Challenges with Apache Kafka, Confluent Tableflow, and Zero ETL

Operational and analytical estates have been separated since data warehouses were first introduced in the 1990s. The operational estate includes microservices, software-as-a-service (SaaS) apps, and enterprise resource planning systems (ERPs) that have become the beating heart of an organization. The analytical estate consists of the data warehouses, lakehouses, artificial intelligence (AI)/machine learning (ML) platforms, and other custom batch workloads that support business analysis and reporting.

ThoughtSpot Agentic MCP Server Demo

Unlock the full power of your AI agents! This demo shows you how easy it is to use ThoughtSpot's Agentic Model Context Protocol (MCP) Server to bring comprehensive, trusted analytics directly into your favorite AI platforms like Anthropic Claude, Google Gemini, and OpenAI ChatGPT. No more switching between tools! See how you can combine structured data analysis from your ThoughtSpot Models with insights from unstructured data, all through a single natural language prompt in Claude. You'll go from a question to an AI-augmented dashboard (ThoughtSpot Liveboard) in just a few minutes.