Top-Down vs Bottom-Up Planning: The Only Framework You Need
Every credible marketing plan needs two models: top-down and bottom-up. Most teams only build one. If you’re building your 2025 plan, start here.
How to Simplify Google Analytics 4 Reporting for Clients Using Databox | Data Snacks
Google Analytics 4 is powerful, but let’s be honest — for many business owners and clients, it’s just overwhelming. In this tutorial, Phil Wiseman from Analytics at Profit shares why he relies on Databox to simplify GA4 reporting for service-based businesses. Whether you're helping clients in the trades (like HVAC, electricians, or plumbing) or just want to present meaningful marketing metrics without drowning in dashboards, this walkthrough will show you how to.
What Our Customers Are Telling Us: Qlik Named a 2025 Gartner Peer Insights Customers' Choice for Analytics and Business Intelligence Platforms
When recognition comes directly from customers, it feels different. I am very proud that Qlik has been named a Customers’ Choice in the 2025 Gartner Peer Insights Voice of the Customer for Analytics and Business Intelligence Platforms. This is the second year in a row that Qlik has received this distinction. It is based entirely on feedback and reviews from verified users of Qlik solutions around the world.
Informatica Migration Made Easy with Data Advocate Meg Ducatus
That whole Informatica and Salesforce acquisition put your on-prem needs on hold. Good thing Qlik’s data advocate has a powerful post-PowerCenter alternative for you, combining quality, low-cost data tools with expert support. Dingo Data Bingo — it’s time to Do Data Differently.
Introducing the Future of Analytics: Your AI Super Team
We’re entering a new era of analytics—one powered by autonomous agents that do the heavy lifting for you. Together, they compress workflows from hours to minutes and unlock a radically simpler way to build with data. This is Agentic AI, designed for builders, analysts, and teams who want to move faster than ever. You + Agents = Super Team.
Galileo.ai & Cloudera: Redefining Enterprise AI Reliability
Discover how Galileo AI: The AI Observability and Evaluation Platform & Cloudera empower enterprises to deploy secure, reliable AI. From evaluation to protection, this partnership ensures compliance, reduces risk, and accelerates ROI; realizing AI’s full potential.
Use SQL Server binary log reader to accelerate database replication
The Fivetran binary log reader optimizes change data capture for superior performance and lower impact when replicating from SQL Server.
Introducing Code-based Custom Actions in ThoughtSpot Embedded
In today’s product landscape, analytics isn’t just about showing insights. It’s about moving data into the tools where work actually happens, so that users can make informed decisions in context. Users expect analytics to integrate with their systems, whether that means sending a lead to a CRM, creating a Jira ticket, or triggering a workflow downstream. As product owners, that means one thing: your analytics experience should enable seamless data flows across systems.
AI Agents Need Data at the Source
Mohamed Ahmed Anwar shares why “shifting left” to process data closer to its source is key to AI agent performance, speeds RAG knowledge updates, And eases the move from legacy on-prem to scalable cloud architectures.
In a Consolidating Market, Data Integration Is Your Control Point
Gartner has once again named Qlik a Leader in the Magic Quadrant for Data Integration Tools, a position we have held for a decade. In that time, the landscape around data integration has shifted. Hyperscalers are moving up, large vendors are tightening their stacks, and acquisitions are reshaping customer choice. For CIOs and CDOs, that consolidation changes the question. It is less about who sits where in the quadrant, and more about how much control you still have over your own data and AI strategy.