As we head into 2024, AI continues to evolve at breakneck speed. The adoption of AI in large organizations is no longer a matter of “if,” but “how fast.” Companies have realized that harnessing the power of AI is not only a competitive advantage but also a necessity for staying relevant in today’s dynamic market. In this blog post, we’ll look at AI within the enterprise and outline six key predictions for the coming year.
To say the global retail market is challenging today would be a gross understatement. A rising cost of living, demanding consumer expectations, supply chain disruption and unforeseen public health crises like COVID-19 all contribute to the erosion of retailers’ bottom lines. However, retail media has in recent years emerged as an increasingly promising guard against these economic uncertainties and can even serve as a profitable revenue stream.