Analytics

In today’s business world, marketing segmentation is a must have for every organisation. It helps you process and aim different targets in a market into multiple customer or prospect segments to enhance your marketing actions. Through this discipline, you can hold a crucial competitive advantage over your competitors because you can adapt your offer and your communication according to the identified groups of personas you want to address.

One of the really interesting trends that I’m seeing in the marketplace relates to consultancies. Historically, the primary business model for consultancies was to sell their expertise and services. Every customer would get a unique service offering that was defined specifically for them.

Having spoken with many companies, I’ve learned that while they all monitor their application performance, infrastructure, product usage, conversion rates and a variety of other user experience parameters, very few monitor the actual transactions from their payment provider.

When Jackie Edwards wrote “Keep On Running” back in 1965, he certainly wasn't thinking about the future of computing. But, it's the Spencer Davis Group grooves that is the soundtrack playing in my head when I think about Kubernetes and the business value it brings. Enabling your environment to “Keep On Running” is just one of many of Kubernetes’ value adds.

Customer experience is a key factor in competitive differentiation in the digital economy. The online business model has changed, and today, the focus has shifted from brands to customers. It would not be an exaggeration to say that customer experience plays a central role in any business model.

This article discusses four bottlenecks in BigData applications and introduces a number of tools, some of which are new, for identifying and removing them. These bottlenecks could occur in any framework but a particular emphasis will be given to Apache Spark and PySpark.