Stop Letting Tools Decide What You Measure #MarketingLeadership
Charlie Grinnell of RightMetric breaks down a mistake too many GTM teams make: Letting tools drive the metrics, instead of letting business needs drive the tools. Easy-to-track ≠ strategic 76% of low-growth companies track web traffic as a top KPI High-growth teams focus on what actually matters — even when it’s hard to track.