Retail media is the topic everyone is talking about in the retail and consumer goods industry. And for good reason: the $45 billion U.S. retail media market is surging as retailers capitalize on the consumer shift to ecommerce while offering advertisers access to their unique audiences and data insights. Many retailers developed their own retail media networks over the last few years, from digital marketplaces and department stores to commerce intermediaries.
We had a jam-packed week alongside more than 60,000 attendees at Amazon Web Services (AWS) re:Invent, one of the largest hands-on conferences in the cloud computing industry. Engaging with partners and customers — and showcasing what’s new on the Snowflake product front — made for a dynamic time in Las Vegas. Here are highlights from the collaborations, integrations and product enhancements that we were proud to dig in to throughout the week.