What’s harder than finding the right data architecture? Finding the right dedicated partner. Adverity gets both with Snowflake. Learn how the two organizations are moving into new markets and supplying even more reliable marketing data to Adverity customers. When a fast-growing SaaS business looks to expand its client base, it normally encounters two major challenges: In many cases, an external data solution provider can only help solve the scalability challenge.

The customer journey is the decision-making process each buyer goes through before converting to a paying customer of your business. Mastering this journey will require an in-depth understanding of each stage and how you can continually improve your efforts. To understand this journey, you need to take a customer-centric approach, putting yourself in your customer’s shoes to understand their point of view.

Data-rich organizations are spending too much time, money, and effort investigating their metrics. We have passed a point in this new era of data where simply having a lot of data is no longer enough. Most organizations know it’s critical to better leverage the data they’ve been collecting to make the right decisions and take action.

Software company Slack is on a mission to make work simpler, more pleasant, and more productive. Millions of users across more than 150 countries use Slack to collaborate with team members, connect other tools and services, and access information. Marketers at Slack rely on large amounts of data to build custom audiences, manage subscriber consent preferences, and measure campaign performance.

Rohlik is a data-driven e-commerce that bridges the gap between food producers on the one hand and retail consumers on the other. By delivering the best quality food blazingly fast without compromising on quality, Rohlik has expanded across the European continent, operating multiple brands including Knuspr, Gurkerl, Sezamo, and Kifli, and growing 53% year-over-year. Becoming the first Czech unicorn company in 2021. Rohlik used Keboola to drive data-driven processes from day one.