Analytics in Marketing: Using Data to Drive Customer Delight
Gone are the days when marketers can simply claim that they have the leading product or service in the industry and then just hope for the best. These days, the effectiveness of marketing is maximized by focusing on the customer—planning around them, addressing their needs, and making them feel valued and heard. And incorporating data analytics in marketing is one way that businesses can discover insights into their preferences and trends to improve the customer experience.