Why and how to track your marketing KPIs
KPIs are often used as a measurement standard so paying attention to them and being smart with how you track them is vital to success.
KPIs are often used as a measurement standard so paying attention to them and being smart with how you track them is vital to success.
There's an incredible amount of hype about AI today. Consumer use cases like self-driving cars and robotics have captured people’s imaginations and shown them that they can make a huge leap with innovation rather than an incremental change. That shift in thinking is exciting, but there’s also a lot of FOMO around AI that means businesses are just trying to tick a box rather than thinking more deeply about how they can use automation to improve their business.
Today we hear from Tieto, a leading Nordic software and services company serving customers through smart adoption of technology and data use. Tieto offers services to businesses, consumers, and citizens in the Nordics and beyond with a global team of 15,000 employees in almost 20 countries.
Talend Data Catalog provides intelligent data discovery that delivers a single source of trusted data into a centralized data catalog. Talend Data Catalog provides the capability for doing impact analysis and/or tracing lineage by harvesting Talend data integration Jobs. For example, you can find the use of a specific attribute or column from the source to the destination of the data flow within the scope of a Talend data integration Job.
There's been a huge amount of investment in the BI space recently. A recent article by Dave Kellogg talked about the hype in valuation and capital efficiency of many BI companies. It’s an important topic that people purchasing analytics platforms should think about because it says a lot about what priorities a business has.
Today we’re thrilled to announce general availability for Kong Enterprise 0.35. This release of Kong Enterprise contains numerous new features, including a new integration with HashiCorp Vault, huge usability improvements in Kong Manager and the Kong Dev Portal, and a host of updates to some of our most popular Kong Enterprise tools.
Talend Cloud enables the use of several prebuilt connectors and components for different services running on cloud platforms like Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform. This article explores a use case of querying an Amazon Redshift table as part of a Talend Job developed using Talend Studio and executed as a task on Talend Cloud.
While continuous integration is a common practice for most development teams, the stateful nature of WordPress makes it difficult, but not impossible, to setup. For our open source WordPress plugin, we wanted to integrate our standard build and test process for every pull request using CircleCI. While it might be easier to setup a permanent staging environment, we wanted every build to be isolated for dependable testing.
Today we’re excited to show how Kong Enterprise customers can utilize our new plugin for HashiCorp Vault for authentication and secrets management. Like the Terraform integration released last year, this new integration with Vault represents another step towards allowing Kong Enterprise customers to leverage HashiCorp’s suite of cloud infrastructure automation tools.
The biggest takeaway from Gartner’s Magic Quadrant (the MQ) this year for me is that organizations, analysts, and vendors now realize that analytics is not linear. While many businesses are looking to artificial intelligence and augmented analytics, these don’t replace other types of analytics. There’s very little point in delivering sophisticated advanced automated analytics if you haven’t got your ‘bread and butter’ reporting and governance working.