The next step in your data quality program is data integrity
Many organizations run data quality programs that, on the surface, serve teams well enough. They validate data, flag missing fields, remove duplicates, and reconcile reports. Most of the time, that feels secure enough. When teams collaborate and compare datasets, discrepancies often appear but are dismissed as negligible. Fixing them is built into workflows and job descriptions, even if it takes hours or days. This approach is starting to show its age.