In December 2023, Snowflake announced its acquisition of data clean room technology provider Samooha. Samooha’s intuitive UI and focus on reducing the complexity of sharing data led to it being named one of the most innovative data science companies of 2024 by Fast Company. Now, Samooha’s offering is integrated into Snowflake and launched as Snowflake Data Clean Rooms, a Snowflake Native App on Snowflake Marketplace, generally available to customers in AWS East, AWS West and Azure West.

Let's talk about something that might not be your favorite topic but is super important: data privacy and security. Now, I know it might sound like just another box to tick off, but hear me out. Ignoring data privacy in today's digital world is like forgetting to lock your doors in a busy neighborhood. Not the best idea, right? We previously discussed the importance of data privacy in analytics, let’s now look at the implications of lack thereof.

Stop me if you’ve heard this one before, but there’s a lot of data out there — and the amount is only growing. Estimates typically show persistent data growth roughly at a 20% annual compounded rate. Capturing, storing, analyzing, and actioning data is at the core of digital applications, and it’s critical for both the day-to-day operations and detecting trends, for reporting, forecasting, and planning purposes.

In an age of rapid technological transformation, governments are playing regulatory catch-up as they try to keep pace with technological developments and the increasing amount of personal identifiable information (“PII”) generated by our every-day lives. Privacy laws regulating the use of PII continue to strengthen (Gartner estimates that while 10% of the world’s population was covered by comprehensive privacy laws in 2020, by year-end 2024 it will be 75%).

Internal microservice authentication is a critical component of software development. It ensures that only authorized users and services can access sensitive information and perform actions within a system. With the rise of microservices architecture and the increasing complexity of modern software ecosystems, implementing effective authentication mechanisms for internal microservices has become more important than ever.

In an era where businesses are adopting digital transformation at a rate that is beyond comprehension, exposure management is a critical component of any strategy to successfully handle the omnipresent problem of mitigating cyberattacks, data breaches, and other security threats. Businesses could profit from adopting new technology and digital services, but doing so expands the attack surface, making them more vulnerable to forthcoming attacks.

Implementing an API gateway API key is key to securing your APIs. In this guide, you’ll learn to generate and apply these keys, ensuring your AWS API gateway effectively authenticates and processes authorized client requests. We’ll dive into setup procedures, management tips, and security best practices to help you maintain robust access control. Get ready to fortify your services’ entry points.

REST, a.k.a. Representational State Transfer, is an architectural style commonly used in software development. Applications built via REST-style development tend to be excellent examples of distributed hypermedia applications. However, they don’t often have excellent innate security options. That’s where API keys and OAuth tokens come in. In this article, we’ll cover how to secure REST APIs with either API keys or OAuth.

Securing your API gateway is critical to protect your services from unauthorized access and ensure safe data transmission. In this article, we’ll explore the essentials of API gateway auth, discuss the major authentication methods, and offer guidance for implementing and overcoming challenges in API gateway authentication—providing you with the knowledge to keep your digital assets secure.