The Rise of APIs in Retail - Better Data, Better Business
Retail is a challenging industry. It is constantly evolving to reflect consumer preferences in product selection – but that is only part of it. As more people turn to online shopping, many retailers are using application programming interfaces (APIs) to remain competitive. Consumers have certain expectations of technology, so implementing digital transformation and APIs in retail has become less of an option and more of a requirement to attract and retain the modern customer.