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Building an enterprise-class retail customer data warehouse

Our brand-new report examines the ever-evolving shopping industry, delving into the trends and challenges faced by mobile retailers. Read on to find out the state of the industry, the latest product trends and cutting-edge features, and the key Mobile DevOps practices used by some of the leading shopping apps.

I recently had the opportunity to attend and present at NRF’s Retail Converge Event. After a year of disruption, changing operations, and a new normaI for consumer behavior, several important topics came to the forefront for leading retailers. Here are my top five takeaways from the event: There is a heightened push to modernize supply chains.

With the never-ending potential of technology to disrupt everyday processes, more and more industries are deciding to adapt to one exciting area of innovation today: artificial intelligence (AI). In fact, Global Industry Analysts Inc. predicts that AI will be worth 164.03 billion GBP by 2026, and here, we look at four industries set to be disrupted by AI. Since the healthcare sector collects and greatly depends on personal data from their patients, AI will play a crucial role in data management.

When retailers invest in a culture of data, they gain the ability to quickly navigate shifting customer priorities.

Jamie Kiser, COO and CCO at Talend, explains why retailers, striving to ensure they’re not missing out on future opportunities, must leverage one thing: data. By utilizing customer intelligence and better data management, retailers can collect supply chain data in real-time, make better orders to suppliers based on customer intelligence. While major industries from tech to the public sector felt COVID’s pain points, not many felt them as acutely as retail.

Spending via smartphones is going up. According to Forbes, smartphones accounted for 46.5% of all holiday sales on Thanksgiving Day 2020, and 40% of sales on Black Friday. This means close to half of all purchases were made not only online, but on a smartphone—which makes the mobile shopping experience all the more critical. Customers expect their transactions and experiences to go off without a hitch. And if that doesn’t happen?

Virtual experiences have been booming in retail and e-commerce. And it’s no wonder. VR and AR offer a ton of benefits to companies that sell products online, or use online channels to divert traffic to stores or sales professionals. These experiences can increase conversions, boost word-of-mouth traffic, and lower return rates. Want to see some examples?