For developers and QA engineers, Black Friday and Cyber Monday are a game of watching how much weight the ice can take before it cracks. Learn how uptime goes beyond performance testing, and what you can do to prepare for the worst. In the United States, Thanksgiving is right around the corner. For many of us, this serves as a chance to see family, play some football, and stuff ourselves with an unholy amount of food.

As economic conditions change, retail brands’ reliance on ever-growing customer demand puts these companies at financial and even existential risk. Top-line revenue and active customer growth do not equal profitable growth.

A modern data stack, built on Fivetran and Google BigQuery, is fundamental to gaining the data visibility retailers need to deliver seamless personalized omnichannel experiences.