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Organizations today are expected to fully utilize their data to speed decisions and drive business value. Modern analytics can help.

“What should you and your business focus on when trying to create better customer journeys and beat competition?” That was the question we asked Countly data captains (also known as Countly customers) when trying to determine how well they collect customer experience metrics and how well they were using that data to make data-driven decisions.

Domino’s Pizza, one of the world’s top restaurant brands, already knows how to translate data into great customer experiences and stronger sales with Talend. Over the past five years, the company has used Talend to integrate 100’s data sources into a single source of customer information — and has harnessed that data to improve everything from personalized promotions to logistics to financial forecasting. The latest ingredient to their success?

Data fuels the growth of any modern organization, but what happens when the fuel goes bad? The growth stops. Data-driven enterprises rely heavily on their collected information to make important business decisions, but if this information contains errors, the organization may have to suffer huge losses. In 2021, Gartner reported that organizations incur an average loss of USD 12.9 million due to poor-quality data.

In 2022, digital natives and traditional enterprises find themselves with a better understanding of data warehousing, protection, and governance. But machine learning and the ethical application of artificial intelligence and machine learning (AI/ML) remain open questions, promising to drive better results if only their power can be safely harnessed.

Are you efficiently unifying, modeling, analyzing, and activating all the data you need to drive impactful marketing campaigns and customer experiences? For years, marketing teams have struggled to operate from a single view of the customer and their business, essential to powering personalized experiences and measuring impact on key KPIs such as sales, growth, and profitability. Today, only half of all marketers have a unified view of the customer.