Systems | Development | Analytics | API | Testing

10 mobile testing types and approaches

Users download over 250 billion apps on 5 million Android and iOS devices – yet over half of all downloaded apps are uninstalled within 30 days. The slightest flaw could prompt an uninstall as the user looks for a more user-friendly alternative. This highly competitive supply and demand means you must ensure through mobile testing that your mobile app’s quality, usability, and security meet expectations and exceed them.

Marketing Data Warehouse: A Simple Step-By-Step Guide

Modern marketing teams often struggle to get the holistic picture across all their initiatives. We can (partially) blame the multiple and diverse marketing tools needed to get the job done. From Google Analytics to Hubspot, customer data lives in multiple silos. As a result, you and your team must juggle multiple spreadsheets that contain data from each marketing platform to get a complete understanding of performance.