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Snowflake Predictions 2026
Your AI-accelerated future will include operationalizing AI, rewriting your leadership skill set, and harnessing the next killer app. Set yourself up for success by registering for this year's AI & Data Predictions event featuring forward-looking conversations with Snowflake's talented leaders. See how agentic AI will create a new enterprise and a new worker. Join the AI + Data Predictions 2026 Virtual Event on January 13, 2026 and hear from Snowflake executives and experts discuss the continuing impact of generative AI on organizations.
Why Cluster Rebalancing Counts More Than You Think in Your Apache Kafka Costs
Cluster rebalancing is the redistribution of partitions across Kafka brokers to balance workload and performance. While this task is a necessary and frequent part of routine Apache Kafka operations, its true impact on infrastructure stability, resource consumption, and cloud expenditures is often underestimated.
Confluent Recognized in 2025 Gartner Magic Quadrant for Data Integration Tools
We are pleased to announce that Confluent has been recognized again as a Challenger in the 2025 Gartner Magic Quadrant for Data Integration Tools. We believe this recognition validates the scale and reliability of our platform, acknowledging our "Ability to Execute" in powering the mission-critical data flows of the world's largest organizations.
Why Managing Your Apache Kafka Schemas Is Costing You More Than You Think
For developers building event-driven systems, schemas are essential for using schemas to define data contracts between producers and consumers in Apache Kafka, ensuring every message can be correctly interpreted. But when schema management is handled manually or through do-it-yourself (DIY) solutions, organizations face escalating expenses that compound as their deployments scale.
Infrastructure Automation And The Future Of Scalable Tech Operations
Have you thought about why some companies can seamlessly scale their technology while others have outages, delays, and an increase in operating costs? As the complexity of digital products and services increases, organizations will continue to experience a challenge—to stay competitive, they cannot rely on legacy manual infrastructure management. Organizations can move from slow provisioning to overcoming configuration errors, then to react quickly to changes in demand.
Why AI Agents Need Their Own Identity: Lessons from 2025 and Resolutions for 2026
As we close out 2025, it's time to reflect on the hard lessons learned from deploying AI agents in production environments. The promise of AI agents is compelling: autonomous systems that can handle complex tasks, make intelligent decisions, and execute actions on our behalf. But as several high-profile incidents this year have starkly demonstrated, this autonomy comes with unprecedented risks when proper identity and access management controls are absent.
Leading and Managing in Dysfunctional Organisations | Alan Richardson | Testflix2025
Leadership today is facing a serious gap. Many people step into leadership and management roles without a clear understanding of how to lead, manage, or genuinely support their teams. While the fundamentals of leadership are simple, poor leadership makes it necessary to revisit the basics. Drawing from experience as a consultant, manager, individual contributor, and leader, this session focuses on what truly works and what consistently fails.
Reverse ETL vs. CDP for customer data management
Discover why today’s most innovative teams are replacing CDPs with reverse ETL.
Do Identity Intelligence Better with Snowflake and Verato
Healthcare organizations can’t achieve true Patient 360 or power accurate AI and analytics when identity data is fragmented across EHRs, EMRs, CRMs, and countless clinical and operational systems. In this video, Nick Orser shows how Verato MDM Cloud delivers industry-leading healthcare identity resolution and master data management (MDM) directly inside Snowflake to unify, enrich, and master patient and provider data with unmatched accuracy. See how the Verato Snowflake Native App simplifies data mapping, validation, and mastering so you can easily build a complete, trusted view of every patient, provider, and household.