Are they basically just an evolved version of service-oriented architectures (SOA)? Since a microservice must be exposed via an application programming interface (API) for an organization to scale it to new developers, does that mean managing microservices is basically the same as managing APIs? As this article will discuss, the answer to both of these questions is a clear “no” — and companies looking to get the most from their microservices need to understand why.
There is a common misconception about data-informed decision making. It goes that once we implement the right tools, and figure out how to analyze the data correctly, the data will automatically turn into insights and will translate to better business decisions. It sounds great in theory.
All marketers have to deal with essentially the same problem when managing their online campaigns and looking for the right attribution model: the data they need for evaluation is scattered across various systems, and collecting and collating it takes too much time. If they decide to use solutions intended to help them to handle this problem, they often find such solutions are not, in themselves, enough.
