Machine learning watching generative artificial intelligence (AI) take off feels a little bit like an American Girl doll envying the Barbie movie excitement from afar. What is she, chopped liver? But we can’t forget about machine learning, because it’s the giant that generative AI is standing on. How? Well, machine learning is how generative AI learns. Generative AI takes machine learning a step further by leveraging those learnings to produce something new.

Artificial intelligence (AI) has become a driving force in the digital transformation of businesses across various industries. As Chief Information Officers (CIOs) strive to stay ahead of the AI hype cycle in today’s competitive landscape, harnessing generative AI in particular can help them achieve their enterprise AI goals – by transforming processes, boosting productivity, and enhancing decision-making.

The conversation around generative AI naturally veers toward productivity, but people overlook this one, salient benefit: jumpstarting creativity. The best marketing combines data insights and creativity—and that’s where one of the many generative AI opportunities is for marketers.

Google the topic of artificial intelligence, and you’re likely to be taken down a deep, winding rabbit hole. If you venture only a little under the surface, you will encounter fantastical terms like perceptron, sigmoid neuron, and nonlinearly separable classifications. To save you from falling into that hole, this article will give a short, clear explanation of AI vs. generative AI.