Democratizing and sharing data inside and outside your organization, as a real-time data stream, has never been more in demand. Treating data as-a-product and adopting Data Mesh practices is leading the way. Here, we explain the concept through a real-life example of an airline building applications that process data across different domains.

Whether you’re struggling to pinpoint why your bounce rate is off the charts, understand which pages drive conversions, or optimize the user journey, the right website analytics tool can make or break your strategy. But with countless platforms claiming to be the best, choosing one feels overwhelming. That’s why we’ve handpicked the top 15 website analytics tools for 2025 to help you track the metrics that matter and grow your business smarter—not harder.

Today, Confluent, the data streaming pioneer, is excited to announce its entrance into MongoDB’s new AI Applications Program (MAAP). MAAP is designed to help organizations rapidly build and deploy modern generative AI (GenAI) applications at enterprise scale.

As organizations evolve – onboarding new team members, expanding use cases, and broadening the scope of model development, their compute infrastructure grows increasingly complex. What often begins as a single cloud account using available credits can quickly expand into a hybrid mix of on-prem and cloud resources that come with different associated costs and are tailored to diverse workloads.

A big part of data teams’ responsibilities is dealing with the unpredictable. Data pipelines don’t always run without incident: you need to rerun processes and fix data processing issues—in other words, put out data fires—to keep stakeholders happy. For every significant roadblock, additional time and effort is given over to investigation and post-mortem reports to make sure the incident doesn’t reoccur. But naturally, they keep happening.

As organizations adopt a cloud-first infrastructure strategy, they must weigh a number of factors to determine whether or not a workload belongs in the cloud. Cost has been a key consideration in public cloud adoption from the start. Today, energy efficiency is gaining importance, not only for cutting costs but also as a vital step toward sustainable business practices. By optimizing energy consumption, companies can significantly reduce the cost of their infrastructure.

Far too many small businesses, especially those without internal digital marketing teams or those working with external marketing professionals or agencies, overlook one of the most critical aspects of a well-rounded SEO program: data-driven SEO. According to a recent Databox research, 67% of businesses handle content marketing and SEO internally, yet many may not be fully leveraging data to optimize their efforts.

Snowflake combines unmatched scalability, performance, and ease of use. It simplifies the complexities of traditional data warehousing, enabling businesses to store and analyze data at scale without the overhead of infrastructure management. But to truly unlock the power of Snowflake, businesses need an efficient and secure way to move data into it.

Over the last decade, data has been hailed as the new oil, the new gold, the new currency, the new soil, and even the new oxygen. All these comparisons drive home the same point: data is important. If you’re running a business today, you need data for informed decision-making and strategy development. However, reliably extracting this data is a constant responsibility.