What's New: Supercharge Users With The Snowflake Horizon Catalog

To accelerate development, organizations need to supercharge more users to immediately discover and collaborate on relevant data, apps, and models. At the same time, organizations must ensure the platform they work on is secure and that the right people have the right access. Protecting sensitive and/or Personally Identifiable Information (PII) is critical. The Snowflake Horizon Catalog provides built-in governance and discovery for the AI Data Cloud to make all of this easy.

What's New: New Apache Iceberg Features Ease the Pain Of Managing Your Data Lake

Are you struggling with the challenges of managing your data lake as you strive to address issues ranging from security headaches to troubleshooting complex pipelines? This BUILD 2024 session addresses those challenges with a look at how Snowflake makes it easier to onboard Apache Iceberg into your data lake. The session dives into new features that simplify security, streamline data ingestion and transformation, and enhance integration with your existing tools. You’ll also see how Snowflake provides enterprise-grade redundancy to the data lakehouse architecture, making it easier for teams to work together globally.

Seamlessly Connect IoT Data Streams: Integrating Confluent Cloud with AWS IoT Core

Raw data from IoT devices, like GPS trackers or electronic logging devices (ELDs), often lacks meaning on its own. However, if combined with information from other business systems, such as inventory management or customer relationship management (CRM), this data can now provide a richer, more complete picture for more effective decision-making. For example, combining GPS data with inventory levels can optimize logistics and delivery routes.

Navigating the AI Revolution as a Solution Provider

In the evolving business landscape, organizations are relentlessly seeking ways to improve productivity, gain deeper insights from data, personalize end-user experiences and automate repetitive processes. As a result, many of your customers are likely hoping that integrating Artificial Intelligence (AI) will help them master these challenges effectively.

12 Best Marketing Automation Tools for 2025

Marketing is like the complex blood system of the body. It has too many branches spreading into each and every area of the body. Some are thin, some are thick – but all are equally important for healthy functioning. Automation can help you cut down some of the work in this system and focus on those bigger, fatter arteries that supply blood directly to the heart of the business. It can help you run multiple campaigns at once and stay ahead of the competition.

How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]

Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of these insights to acquire new customers. You should understand what’s bringing people in, what’s driving them away, and—most importantly—how to get them to stay and convert So, what metrics should you actually pay attention to? And how can you leverage those insights to consistently bring in new customers?