How Does Website Age Impact Performance? Insights from 145+ Companies
What comes to mind when you think of an outdated website? Your answer will depend on how far back you’ve seen the internet, but it could range anywhere from glossy interfaces to the default blue, Times New Roman links. But even a few years of age could put your website behind the competition, even if it doesn’t look like MySpace or the first version of IMDB. Its audience and goals could outgrow its design, especially if you don’t make small changes often.