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Imagine you are preparing to approach a prospective client. You have done all the market research needed to understand the edge your product or service has over your competitors. You have identified your niche for higher profitability and you have profiled the key decision-makers that will be targeted by your outreach campaign. Would you like your pitch to fall flat just because you did not dazzle the prospect?

ETL tools and Heroku Connect both offer bidirectional data connections to Salesforce. So it would be natural to assume that you only need one or the other for your Salesforce integration. But, in fact, each tool has its own particular strengths that make the two systems complementary. Heroku is a software development platform and cloud service provider that empowers developers who build, deploy and scale web applications.

Companies deal with high volumes of data every day. In fact, 51% of businesses realize a positive difference in their bottom line by using their business intelligence (BI) to predict customer trends. According to one source, the BI market may reach close to $30 billion before the end of 2022. With so much money going into data management and so much resulting from it, the need for effective cybersecurity measures continues to grow by the day.