How to Track Conversions with Google Analytics 4: 7 Best Practices
15+ marketing experts share their best practices on how to set up conversion tracking in Google Analytics 4.
5 Tips for Pushing Data from Your Warehouse to SAP
Reverse ETL flips the targets and destinations of the standard ETL (extract, transform, load) process. Instead of collecting your data within a centralized data warehouse, reverse ETL transfers information out of this warehouse and into third-party operational systems for ease of access and better analytics and reporting. That’s all very well and good — but what does reverse ETL look like in practice with systems and software such as SAP?
6 Database Schema Designs and How to Use Them
In this guide, we'll discuss what a database schema is, six database schema designs, and how and why they are used. We know a lot of thought goes into database construction. Before creating any database, developers plan what it should include and how the different aspects work together. This planning ensures a database has the necessary design for its intended use. Coders then use the schema to implement the database’s design.
The Role of the Empowered Citizen Integrator in Democratizing Technology Across the Enterprise
For organizations to succeed today, they have to make data-driven decisions and get the most value out of the information. “To monetize data, companies must first transform it so that it can be reused and recombined to enable new value creation.” Most organizations have a ton of information that is spread across multiple departments. Making sense of the information is no easy task. Inaccurate analytics or delayed insights can put the business in a vulnerable position.
How Digital Transformation Accelerates Finance Analytics
Integrating digital technologies into every area of your business can vastly improve your finance analytics.
New: Create Custom Metrics for Pipedrive CRM, HubSpot CRM, and HubSpot Marketing with Query Builder
Dig deeper into your performance using advanced filters.
The Data Chief Live: What to Do About Too Many BI Tools
Companies complain they have too many BI tools, and yet, state of the art keeps changing. How can organizations innovate in their analytics portfolios, while also minimizing technology investments and confusion in when to use the right analytics and BI tool?
How to connect Mongo DB to Heroku Postgres
Every computer application must have a method of storing, managing and using data. This requires an application and at least one database that can communicate with each other. Managing this connection can be difficult, especially with multiple databases. Fortunately, there are platforms that can manage databases and connections applications more efficiently. Heroku offers a Postgres management system for creating, managing, and using databases.
Optimizing Cloudera Data Engineering Autoscaling Performance
The shift to cloud has been accelerating, and with it, a push to modernize data pipelines that fuel key applications. That is why cloud native solutions which take advantage of the capabilities such as disaggregated storage & compute, elasticity, and containerization are more paramount than ever. At Cloudera, we introduced Cloudera Data Engineering (CDE) as part of our Enterprise Data Cloud product — Cloudera Data Platform (CDP) — to meet these challenges.
Why we need more data journalists, not data scientists
“There is a shortage of data scientists, as the demand for analytics rises.”