Medical devices have become increasingly complex as technology evolves, and the sheer number of these devices now being worn or implanted has grown exponentially over the past few years. There are currently over 500,000 different types of smart, connected medical devices in use that have the ability to collect, share, or store private patient data and protected health information (PHI)(1).
Coronavirus has impacted the travel industry, but as it adapts, there is one factor airlines have always worked hard to minimize: delayed flights. Arriving late or missing a connection can severely impact the customer experience, which is why airlines work hard to maintain high rates of on-time performance (OTP). To that end, pilots may have to use extra fuel to make up for a delayed departure or to reach a destination early, even if it means circling the airport before landing.
Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition costs, and drive ROI. But moving to advanced analytics requires a thoughtful investment in the right infrastructure for storing, tracking, and analyzing customer data, which can be daunting to companies that only have basic analytics capabilities.
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