The Future of Digital Experience is Autonomous, so is Testing
The digital economy has upgraded from simple transactional interactions with users. Now consumers demand the Autonomous Digital Experience (ADE) – the customer journey is driven by predictive, self-learning systems, which is essential for competitive success. This is driven by Predictive Personalisation, which uses machine learning to predict personalised affinity and intent of user actions, delivering personalised content, products and messages in real-time.