Systems | Development | Analytics | API | Testing

You Don't Need Perfect Attribution - Just Listen #businessanalytics

Marketers chase attribution models. But often, the clearest ROI signal comes straight from your audience. “People will tell you,” says Dave Gerhardt. “That’s how you know it’s working.” In this clip, he explains why the best proof of marketing success is qualitative — and how to recognize it when you see it.

Securely Connect Internal Services to WSO2 #bijira

Discover how enterprises can effortlessly connect their internal services to WSO2 Bijira using Tailscale — no complex VPNs or exposed systems needed! With end-to-end encrypted connectivity and full control over your private backends, Bijira makes it simple to manage secure connections while your developers stay focused on innovation and API management.

What features make a test management solution effective for all testing types?

An effective test management solution is a single source of truth for manual and automated testing. It centralizes test cases, results, defects, and requirements; enforces a structured process; enables collaboration; provides end-to-end traceability from requirements to defects; and offers robust reporting and analytics so teams can see coverage and progress at a glance. — Cristiano Caetano, VP of Product Management at Katalon.

Spotter 3: Unleash Intelligence Across All Your Data - Structured & Unstructured

how Spotter 3 transforms analytics by bringing both structured and unstructured data into one intelligent, conversational platform. Whether your insights are locked in spreadsheets, chat threads, CRM notes, or support tickets, Spotter 3 blends it all to give you a full‑context understanding. It not only selects the right models and generates code dynamically, it reasons like a human analyst — detects anomalies, validates assumptions, and recommends next steps in natural language. No more dashboard bottlenecks, no more context gaps.

Canva's Moe Kiss on Why Creativity Is the Missing Ingredient in Data

Learn how Moe Kiss, Director of Data Science in Marketing at Canva, builds a data-driven marketing culture through storytelling, experimentation, and empathetic leadership. In this episode of The Data Chief, Moe shares how she bridges the gap between analytics and creativity—turning dashboards into insight-driven narratives, shifting from attribution to experimentation, and guiding teams through the evolving role of AI in marketing.