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What are iOS App Clips? They are lightweight versions of an iPhone app built for one specific action, such as ordering, paying, or booking. Users can open an App Clip from a link, QR code, NFC tag, Maps, or Messages. They can complete one useful action without searching the App Store, installing the full app, or going through a long signup and onboarding flow. App Clips reduce friction and give people a quick way to try an iOS product before downloading the complete app.

Diego Lomanto, Chief Marketing Officer at Writer, joins Snowflake CMO Denise Persson to discuss the current investment frenzy in AI and how to navigate the hype. Learn how understanding the technology cycle can help marketers identify real value and drive wealth creation. Discover Diego's unique career path from developer to CMO and how his background in technology and engineering shapes his approach to marketing. Gain insights into the societal impact of technology and the importance of reshaping and reforming to drive a better standard of living for humanity.

How long does it take your marketing team to answer a follow-up question that comes up in a meeting? For most teams, the loop is familiar: take the question back to the analyst, wait for an answer, ask the follow-up, wait again. By the time the answer arrives, the meeting is a memory. In this clip from the Thought Tank: Marketing in the Age of Agents, ThoughtSpot CMO Micheline Nijmeh and SVP Marketing EMEA Katie Marcham show what the alternative looks like.

What's new in our latest release: Spreadsheets UI on Live Data lets you build formulas and save reusable answers directly on live, governed data using a familiar spreadsheet interface. Spotter Memory, now General Access, helps Spotter deliver smarter, more personalized answers as it learns from your dashboards and conversations. Take embedded analytics further by embedding entire Collections pages directly into your apps for instant access to curated insights.