How Snowflake's PMM and Growth Build Campaigns with AI | AI Blueprint for Go-To-Market
Nicola Tagoe (Line of Business PMM, Snowflake) and Margaux Bouche (Manager, Demand Generation) show how AI changed the way they build campaigns together. They cover the shift from two-week positioning cycles and data scattered across five tools to a shared Snowflake foundation where PMM and Demand Gen now build in real time. Plus their honest take on the 80/20 rule: AI handles the research and structure. The last 20%, brand voice, bold bets, and the judgment that comes from years in the job, stays with the humans.