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Learn how to use BigQuery DataFrames together with LLMs to generate synthetic data right inside of BigQuery.

The value proposition of embedded analytics in 2024 has never been clearer: real-time insights that help your user base make smarter decisions, while enhancing their engagement with both data analytics as a tool, and your product or business systems. But what about the costs?

Bringing machine learning (ML) models into production is often hindered by fragmented MLOps processes that are difficult to scale with the underlying data. Many enterprises stitch together a complex mix of various MLOps tools to build an end-to-end ML pipeline. The friction of having to set up and manage separate environments for features and models creates operational complexity that can be costly to maintain and difficult to use.

Buy 10 sandwiches, get 1 free. Classic punch cards (and fishing for them in your wallet or occasionally misplacing one) have become a thing of the past, as today's digital landscape demands more innovative solutions. Today’s customer loyalty programs are increasingly sophisticated—evolving, proliferating, and diversifying across every industry from retail, travel, and hospitality to healthcare (e.g., a discount for paying within 30 days of a hospital visit).

More than two-thirds of companies are currently using Generative AI (GenAI) models, such as large language models (LLMs), which can understand and generate human-like text, images, video, music, and even code. However, the true power of these models lies in their ability to adapt to an enterprise’s unique context. By leveraging an organization’s proprietary data, GenAI models can produce highly relevant and customized outputs that align with the business’s specific needs and objectives.