Systems | Development | Analytics | API | Testing

The Next Era Of Media | GroupM & Snowflake

GroupM is a world-leading media investment company with a vision to lead the next media era. Made up of Mindshare, Mediacom, Wavemaker, Essence, and mSix&Partners, GroupM contains three of the top five global media agencies and is responsible for $53 billion in annual media spend. In such a competitive industry, and with a drive to deliver the best outcomes for clients, GroupM knew data was vital to achieving its goals. In this video, Simon Lloyd, Head of Engineering at GroupM, explains how the media investment company is making the most of data with Snowflake.

Unravel for Google BigQuery Datasheet

Poorly written queries and rouge queries can create a nightmare for data teams when it comes to fixing and preventing performance issues, and as a result, costs can quickly spiral out of control. Whether you want to move your on-premises data to Google BigQuery or make the most of your Google BigQuery investments, Unravel can help businesses that struggle to find the optimal balance of performance and cost of Google BigQuery.

5 Reverse ETL Best Practices to Future-Proof Your Modern Data Stack

Reverse ETL (Extract, Transform, Load), a relatively newer data integration paradigm, operationalizes enterprise data to accelerate digital transformation. Lately, reverse ETL has become an essential part of data management practices, enabling enterprise data teams to reverse the traditional ETL and warehousing process.

Data Discovery: From Finance to Healthcare

Data discovery, also known as data analysis for business users, is one of the top business intelligence trends for 2022. Let’s take a look at how industries like yours are making use of data analytics tools to find patterns and derive insights from data. You just might be surprised at the innovation spanning each sector.

Choosing the best cloud provider for you - Between 2 bits ep. 04

So you’re thinking about moving to the cloud, but not sure where to start? In this episode, our hosts explore the most important things to consider when moving to the cloud (or migrating to a new cloud). From what to look for in a cloud provider to whether to choose a multi-cloud solution to the benefits of cloud vs on-premises, you won’t want to miss this episode.

How to use self-service analytics for product-led growth

As the SVP for User Growth at ThoughtSpot, my job is to optimize our product features to reduce friction and encourage more user engagement. I spend my days analyzing our user data to answer questions like: The key to product-led growth is to identify measurable success metrics both for the product overall (your North Star metric) and for each product feature. Choosing the right North Star metric is crucial.