Systems | Development | Analytics | API | Testing

Choreograph Uses Snowflake to Build a Data Mesh to Enhance Data Sharing Across WPP's Vast Enterprise

In order to satisfy client expectations, advertising and media agencies must aggregate, centralize, and mobilize data to augment customer insights, enhance campaigns, and measure attribution. Doing that well is no easy task. For WPP, the world’s largest advertising and media consulting company, that task is made more complicated by the vast amounts of data it owns that is spread over its large network of operating companies (Op-Cos).

Customer Insights | Acting on PlanSpace's Max Hulten's Bizview Suggestions

Today, we are celebrating two product enhancements suggested by Max Hulten of Planspace that were delivered in the latest version of Bizview. We appreciate Max taking the time to share his ideas with us. Recently, we had the pleasure of speaking with him to learn more about his ideas and why he sees value in providing feedback to insightsoftware. Max Hulten, Planspace Co-Founder and Partner has been working with Bizview since 2015, implementing the product for countless customers.

The Power of Exploratory Data Analysis and Visualization for ML

Data scientists and machine learning engineers in enterprise organizations need to fully understand their data in order to properly analyze it, build models, and power machine learning use cases across their business. Due to the lack of tooling specifically designed for data discovery, exploration, and preliminary analysis, this presents a significant challenge for these teams.

Data analytics vs data visualization vs BI reporting: What's the difference?

Data is the biggest asset for any business, and its advantages are many. Data can help enterprises better understand their customers, improve advertising campaigns and bottom lines, and personalize their content. However, you cannot access these benefits without proper embedded analytics and reporting tools that make data a true part of your day-to-day workflow. Because while raw data has a lot of potential, a business needs the right tools to access, manage, share and analyze it to great effect.

Technical Demo - Universal Data Distribution With Cloudera DataFlow for Public Cloud

Hands-on demo for Cloudera Data Platform’s Universal Data Distribution (UDD) Service using CDF for the public cloud. This demo shows how to build ingest pipelines that move data from anywhere in the business to any other system, software, or workflow. In this particular demo we will show how the UDD service enables automation of ingest and data delivery across multiple public cloud providers into other analytic systems.

Compare Current Blog Performance to Previous Periods | Data Snack #15 | HS Marketing, GA & Databox

Today we are going to talk about blog performance. Managing a blog, whether it is a business one or a personal one, requires commitment. So naturally, you want to see the results of that commitment through clear numbers, from visits to conversions. This is why tracking the success of your blog over time is so important. You can see whether the changes you make in your strategy and approach have provided you with the desired result or if further adjustments are necessary. The only way to really accomplish this is to be able to see how your blog has progressed over time.

MessageGears Connects Messaging to Live Data with Snowflake

In this episode of “Powered by Snowflake,” Daniel Myers chats with Craig Pohan, Chief Technical Officer at Message Gears, about his company’s customer marketing platform. The platform connects directly to a customer’s own Snowflake data cloud, allowing them to take full advantage of their data to create audience segments and deliver cross-channel marketing messages without having to upload sensitive customer data to a third-party messaging application.

Data Engineer vs Analytics Engineer: How to choose the career that's right for you

A little over a year ago, I found myself feeling stuck in my role as a data engineer. I had majored in business in college and was looking to connect more with that side of things. I enjoyed my tasks as a data engineer but I wanted more flexibility and creativity. I wanted to be involved in business decisions rather than my tasks already being decided for me.

Moving Enterprise Data From Anywhere to Any System Made Easy

Since 2015, the Cloudera DataFlow team has been helping the largest enterprise organizations in the world adopt Apache NiFi as their enterprise standard data movement tool. Over the last few years, we have had a front-row seat in our customers’ hybrid cloud journey as they expand their data estate across the edge, on-premise, and multiple cloud providers.