What to look for in a decision intelligence tool
Picture it: You are the owner of a growing digital purveyor of premium baked goods. You see that your chocolate chip, macadamia nut cookies with a hint of coconut are going gangbusters whereas sales for peanut butter cookies are declining. This is bad for margins because the peanut butter cookies cost less to produce than the chocolate chip, macadamia nut, coconut cookies. You decide to offer a special coupon for your loyalty customers to grow the peanut butter cookie sales.