The 5 Levels of Data User Sophistication We See in the Market
At Integrate.io, we work with hundreds of companies, primarily midmarket and enterprise organizations ranging from agile RevOps teams to global enterprises with complex, multisource data ecosystems. Across these engagements, we’ve noticed something consistent: the way people work with data tends to fall into a handful of distinct, predictable levels. It’s not about company size, tech stack, or vertical.