There's a strong perception that numbers will simply drive action but they don't. Look at most dashboards and they’re designed to tell you about your data but they don’t prompt you to do anything with it. That’s the missing piece in dashboard design.

Sales and marketing analytics is one of the most high-profile focus areas for organizations today, and for good reason – it’s the place to look to boost revenues.

Over the last few years, there has been a mad rush within enterprise organizations to move big data workloads to the cloud. On the surface, it would seem that it’s a bit of a keeping up with the Joneses syndrome with organizations moving big data workloads to the cloud simply because they can.