Is your artificial intelligence (AI) underperforming? You're not alone. Stale, fragmented data is a leading obstacle to optimal AI performance. Outdated information cripples your decision-making, fuels operational inefficiencies, and leads to missed opportunities—from slow fraud detection to irrelevant chatbot responses. AI’s rapid evolution makes real-time data even more critical: That’s why real-time data streaming isn’t merely an option.

BigQuery managed AI functions let you use generative AI for common analytical tasks within SQL queries, without complex prompt tuning or new tools.

The new MATCH_RECOGNIZE feature in BigQuery allows you to perform complex pattern matching on your data directly within your SQL queries.

The IDC MarketScape: Worldwide Data Integration Software Platform 2025 Vendor Assessment (doc, October 2025) notes, “Qlik delivers a comprehensive, cloud-agnostic data integration platform that spans real-time ingestion and replication, batch ETL/ELT, data quality, data productization, and governed self-service access for analytics and AI.” In the past, data integration was largely about moving information from A to B: ingestion, transformation, loading.

Combine your data with generative AI to analyze and improve customer experience.