The customer journey is the decision-making process each buyer goes through before converting to a paying customer of your business. Mastering this journey will require an in-depth understanding of each stage and how you can continually improve your efforts. To understand this journey, you need to take a customer-centric approach, putting yourself in your customer’s shoes to understand their point of view.

A key part of business is the drive for continual improvement, to always do better. “Better” can mean different things to different organizations. It could be about offering better products, better services, or the same product or service for a better price or any number of things. Fundamentally, to be “better” requires ongoing analysis of the current state and comparison to the previous or next one. It sounds straightforward: you just need data and the means to analyze it.

When I first started my role as an analytics engineer, I was tasked with rewriting a bunch of data models that were written in the past by contractors. These models were taking over 24 hours to run and often failed to run at all. They were poorly thought out and contained a bunch of “quick fix” code rather than being designed with the entire flow of the model in mind.

Our five key points: Your data management processes are only as effective as the quality of the data you collate. Gaining access to as much data as possible is vital if you want the business-critical insights that can set you apart from the crowd. For Ecommerce businesses, so many of the resources you use are online, such as cloud-based SaaS, ERPs, or CRMs. Integrate.io explains why data integration is such a big part of data management for Ecommerce and the benefits of an intuitive ETL and ELT tool.

We’re back with another Job of the Week – but this time, we’re taking a step back to cover a concept we’ve skipped over in previous segments: OAuth2 authentication. Richard’s demonstrations often show simpler shortcuts to accessing data – but these shortcuts may not always be practical in real-world examples. Never fear! We’ll arm you with the know-how you need to make your data hacks just as impressive in real life.