When it comes to cloud data integration there are many benefits. However, although there are many benefits of cloud data integration for your company, it also comes with its own set of challenges. In the business world of today, cloud technologies have become increasingly more important in the evolving business and IT landscapes. Cloud technologies are used more and more because of the convenience, performance and cost-effectiveness they provide to companies compared to on-premises solutions.

In an increasingly globalized world, businesses are exposed to risks more than ever before. With shrinking profit margins and increased competition, organizations need to be on their toes all the time to survive. That's where the importance of data comes in. The jury might still be out on whether data is the new oil. But the growing market of data analytics outsourcing tells you that more and more companies are investing in data analytic solutions to gain a competitive edge.

Want to learn more about funnel reporting? Here are all the key steps you need to develop quality funnel reports with actionable insights.

If you own an e-commerce website, you need to remain competitive and increase your capabilities in the process. One of the latest and greatest solutions right now is to harness the power of reverse ETL. The abbreviation ETL stands for Extract, Transform, Load, and is one of the best ways to connect business apps and platforms. This ETL tool offers multiple opportunities to transfer your securely stored customer data from the modern data warehouse to multiple other apps and platforms.

When AI came on the scene in analytics, Qlik took a very different approach than ‘black box’ tools. We felt strongly that AI should be utilized to enhance human intuition, instead of replacing it. And of course, the term augmented analytics is now well known. That’s not a coincidence.

What is an SEM report and how do you create one? Which KPIs do you need to include in it? Here’s everything you need to know.

Today we’re announcing a public preview for the BigQuery native JSON data type, a capability which brings support for storing and analyzing semi-structured data in BigQuery. With this new JSON storage type and advanced JSON features like JSON dot notation support, adaptable data type changes, and new JSON functions, semi-structured data in BigQuery is now intuitive to use and query in its native format.

In 2021, many organizations on a digital transformation journey sought cloud-native data management and analytics solutions that could facilitate search and analytics on their data in the cloud. Many of them are already running on the AWS cloud, so naturally, they turned to the AWS Partner Network to find technologies that could easily plug into their cloud stack, solve tactical pains, and deliver value quickly.