Benchmarking Average Session Duration: What it Means & How to Improve It
Dozens of marketers share the data behind their average session duration as well as the strategies that work for improving it.
Analytics
BigQuery and surrogate keys: a practical approach
When working with tables in data warehouse environments, it is fairly common to come across a situation in which you need to generate surrogate keys. A surrogate key is a system-generated identifier that uniquely identifies a record within a table. Why do we need to use surrogate keys? Quite simply: contrary to natural keys, they persist over time (i.e. they are not tied to any business meaning) and they allow for unlimited values.
Integrate Data Securely in the Cloud
With the most comprehensive security measures in place, Talend Integration Cloud makes cloud data secure in transit and at rest, giving enterprises full confidence in cloud data privacy.
3rd-Generation BI: Unlocking All the Possibility in Your Data
Data has always held tremendous value. But for decades, most of that value has been left on the table. Complexity, technical limits, bottlenecks, and skill gaps have kept insights hidden and analytics out of the hands of business users. With the 3rd generation of BI, that's about to change.
Best Practices for Building a Cloud Data Lake You Can Trust
Using Talend and Amazon Web Services (AWS), financial institutions are building cloud data lakes to consolidate customer data across hundreds of sources. By validating the quality of that data and correlating data sets with automated processes, you can deliver trusted reporting that meets regulatory requirements and uncover insights for new business.
Evaluation Guide: How to Choose a Modern Analytics Platform
Businesses everywhere understand a basic truth in today's economy: No enterprise can lead - or even survive - without analytics. But not all analytics platforms are created equal. Choosing the right one is essential to making discoveries that have the power to drive real change. But too often the evaluation is based on narrowly-focused criteria around just features and functions, limiting the impact analytics can bring to your organization.
Making the Bet on Open Source
Today, Docker or Kubernetes are obvious choices. But, back in 2015, these technologies were just emerging and hoping for massive adoption. How do tech companies make the right open source technology choices early?
New Integration: Harvest Time Tracking Visualized
Visualize project management metrics from Harvest like hours tracked, billable hours, billable amount, non-billable hours, expenses (and more) in minutes.
Are you missing out leaving important data standing on the outside?
Every now and then you can't beat a bit of Meat Loaf, the singer not the food, as I've not had the pleasure to taste it. I recently found myself recalling a cult classic "Standing on the outside" not because of any failed break up but thinking about the abundance of data available externally that can be used in combination with your internal data. Unfortunately, many are still leaving this data standing on the outside.
The best way to justify funding for a BI project
One question that I’m often asked is ‘how do I justify funding for a BI project?’ The answer I give is that to win funding you need to stop thinking about BI as a project.