From marketing agencies to SaaS and eCommerce businesses, nearly 100 professionals share when to prioritize acquisition vs. retention marketing.

In the ever-changing business landscape, companies are becoming more reliant on their data than defining the Business Use Case ever before. With a greater reliance on data, it’s essential that businesses become aware of these two concepts: data modeling and data architecture.

Change data capture (CDC) is an essential feature to make modern data integration workflows faster and more efficient. By identifying which data sources have changed since you last extracted the information, CDC allows your data pipelines to only ingest the information they need. Rather than continuously polling an API, you can seamlessly perform data replication and integration.

Data warehouses help you run logical queries, build accurate forecasting models, and identify impactful trends throughout your organization. But, what goes into designing a data warehouse? Whether you choose to utilize a pre-built vendor solution or you're starting from scratch — you'll need some level of warehouse design to successfully adopt a new data warehouse.

It’s time to think strategically about your marketing calendar. Here are our best tips and practices for creating an inbound marketing report.

Not sure how to write a marketing plan that’s practical and actually useful to your team? Here’s everything you need to know.

Due to the increasing number of ransomware and security breaches, premiums for cyber-insurance have gone up by 10 to 40 percent in recent years. Ara Aslanian, CEO of Inverselogic says “Minimum security requirements have definitely changed, especially the way insurers review the companies," Aslanian says. “Previously, the checking process was mostly conducted by self-assessment, which meant the insurers would send companies self-assessment sheets for them to check the boxes.

While COVID-19 continues to cause devastating disruption to the global economy more than two years into the pandemic, it is also continuing to force remarkable innovation across different industries. Companies have found new ways to sell, service and operate during the crisis. For me, there is one common theme for these innovative companies, including Qlik, and it is “Jobs to be Done.”

From establishing a data methodology and repeatable processes to pooling relevant data, 40 pros share their top tips for turning data into actionable insights.

The MySQL database is a popular option for storing data. It's powerful, reliable, and easy to use. However, it can be challenging to work with if you don't have the right tools. Luckily, Python has an API for MySQL that makes working with this database simple. Connecting to MySQL with Python code is a great way to build a rich set of data through programming and to create database content quickly.