iOS App Clips: What They Are and How to Create One
App Clips are one of the most under-appreciated parts of the iOS universe. Introduced with iOS 14 back in 2020, they allow users to sample the best features of an app without having to download it in full. Users explore the Apple ecosystem. Developers broaden their audience. Win-win, right? Well, bizarrely few devs are actually using App Clips right now. A lot of folks think they’re going to be overly complex and full of friction.