At Mercado Libre, we are obsessed with unlocking the power and potential of data. One of our key cultural principles is to have a Beta Mindset. This means that we operate in a “state of beta”, constantly asking new questions of our data, experimenting with technologies and iterating our business operations in service of creating the best experiences for our customers.
Gaining an accurate view of revenue intelligence for B2B markers is challenging. With disconnected and dirty data residing in many systems, customers need a solution that collects, normalizes, and aggregates information into reports that answer the questions B2B marketers should have a handle on. And let’s face it, no matter how great a set of standard reports might be, every customer wants to see their data a little differently.
Not to get all gloomy about it, but the pandemic accelerated the largest declines in college enrollment in more than 50 years and slammed colleges and universities with $24 billion in COVID-related debt. In other words, COVID was a wake up call for higher education.
