Fivetran recognized as Challenger in 2025 Gartner Magic Quadrant for Data Integration Tools
Why enterprise leaders choose Fivetran as the trusted foundation for their AI-driven future.
Systems | Development | Analytics | API | Testing
Modern Software Development For Today's Systems & Applications
Why your users leave, and where your real growth potential lives
Blog Contents hide How many ads will users tolerate before you risk them deleting your app? Your retention strategy shouldn’t be one-size-fits-all. This data story will help for those times when you’ve struggled with churn and trying to grow your product’s usage We are using a music streaming app as an example, but this strategy can apply to any business. The goal of this story is to help you think critically with a data-driven perspective to inform your decision-making process.
Snow Report: What's Happening At Snowflake in December
It’s the final Snow Report of the year! We’re closing out an incredible 2025 for the AI Data Cloud. Happening right now, join our virtual "Built for Industries" events focused on embedding AI and multimodal data into critical workflows. Then, on December 17th, don’t miss "Architect an AI Ready Lakehouse" to explore how Snowflake Intelligence unlocks trusted insights.
Spotter 3 Revealed: the next generation of our core intelligence agent
Watch ThoughtSpot's Francois Lopitaux unveil Spotter 3, the next generation of our core intelligence agent. Spotter 3 delivers boundaryless intelligence by accessing structured and unstructured data, transforming analysis into confident action. See Spotter 3 in Action: Spotter 3 is the core of our BI A-Team—transforming analysis by providing unlimited access to data and question types. This is the future of BI.
JustPerform at the Finance and Technology Expo | FATE NYC 2025 Recap
FATE NYC 2025 brought together finance and technology leaders from across the industry. The conversations throughout the event showed how ready finance teams are for a simpler and more connected way to plan, close, and report. JustPerform supports that work by bringing every key finance process into one unified platform that removes manual steps and creates one single version of the truth.
LIVE Demo: Meet the BI A-Team-Autonomous Analytics in Action
Watch this exclusive demo with Nicolas Rentz to see how the new unified suite of ThoughtSpot AI agents automates the entire analytics lifecycle. The BI A-Team eliminates manual effort, allowing Data Engineers, Analysts, and Developers to Build Smarter and Ship Faster. What You'll See: This is the future of BI.
How to Fix Funnel Leak Without Extra Spend
Sam calls this his “favorite lever,” and honestly… he’s right. Most funnels crumble between demo → qualified opportunity. Fix this one step, and your whole pipeline feels different, without adding a dollar of spend.
How to Deliver Analytics for Any Persona
When you embed traditional BI tools, you work with platforms originally designed for internal analysts who expect to explore data directly. Embedded capabilities came later, and while these tools expose APIs, every variation in experience requires development work. The challenge is that traditional BI tools aren’t built for the full spectrum of embedded use cases. Most embedded analytics implementations must serve several distinct user types inside your customers’ organizations.
AI Analytics Reality Check: Why 95% of Projects Miss the Mark
Most AI analytics projects are failing to deliver on their promises, and the cause isn’t what you might expect. This creates widespread project failures and undermines confidence in AI-driven analytics. What are the problems with AI analytics and how can organizations address them?
Certent Equity Management Overview
Managing your company's equity shouldn't be a complex task. Get a quick overview of how Certent Equity Management can help you streamline your entire process, from issuance to reporting and compliance. See how you can bring your cap table, employee stock plans, and financial reporting together in one secure, easy-to-use platform.